Wednesday, January 14, 2009
Monday, January 12, 2009
The "Croque-Güey" & "Croque-Wey" recipe!
As many of you know a Croque-monsieur is a hot ham and cheese (typically emmental or gruyère) grilled sandwich. It originated in France as a fast-food snack served in cafés and bars. A croque-monsieur served with a fried egg or poached egg on top is known as a croque-madame (or in parts of Normandy a croque-cheval).
Many dictionaries attribute the name to the egg resembling an old fashioned woman's hat. According to the Petit Robert dictionary, the name dates to around 1960. The name croque-mademoiselle is associated with many different sandwiches, from diet recipes to desserts.
So after this small intro: Why "Croque-Güey" & "Croque-Wey":
Güey or Wey is a term used in México as a noun or in less circumstances as an adjective. Usually used to refer to any person without the need of using his/her name and therefore it doesn't matter the gender (although street education is used more on men, and between women to address themselves).
Now the recipe for a "Croque-Güey"
Ingredients:
2 tortillas (flour or corn)
1 to 2 slices of ham (turkey or regular)
2 to 3 slices (pieces) of cheese (Oaxaca, Mozzarella or Gouda)
1 egg
(Mexican salsa -green, red or "pico de gallo" may be used to give an extra flavor)
The "Croque-Güey"
Preparation:
Use a frying pan or a "comal" on medium flame and place the tortillas, make sure they get a little bit hard (golden brown) in both sides and take them out without ever folding the tortilla.
Place one beneath and on top place one slice of cheese, ham, another slice of cheese and ham on top and cover with the other golden toasted tortilla. On Top of everything place the last slice of cheese.
Note:
Before the last slice of cheese on top of everything you can use the "Salsa" and pour it on top of the "Sincronizada" (which is what we've got before we place the last slice of cheese) and then place the cheese on top.
That's the "Croque-Güey"
Now to "Croque-Wey":
To prepare the "Croque-Wey" just be sure to place a fried egg on top of everything (even the last slice of cheese).
To cook eggs in a frying pan, you need little more than oil. Fried eggs can be done in any of the following ways:
* Sunny-side up: cooked on one side only; the top part, containing the yellow, usually stays slightly liquid.
* Basted: basically a sunny-side up in which oil is poured over the top rather than at the bottom of the pan.
* Steam-basted: a variation of basted in which water is added to produce steam.
* Over-easy: cooked on one side and then turned over for only a few seconds.
* Over-hard: cooked on one side and then turned over until both sides are evenly cooked.
(you can avoid frying with a very good Teflon pan).
Done!
Très bien! Chido Wey! Very good!
Hope this is a good brunch menu or dinner or whatever for your diet.
Bon Apetit! Güey/Wey
Many dictionaries attribute the name to the egg resembling an old fashioned woman's hat. According to the Petit Robert dictionary, the name dates to around 1960. The name croque-mademoiselle is associated with many different sandwiches, from diet recipes to desserts.
So after this small intro: Why "Croque-Güey" & "Croque-Wey":
Güey or Wey is a term used in México as a noun or in less circumstances as an adjective. Usually used to refer to any person without the need of using his/her name and therefore it doesn't matter the gender (although street education is used more on men, and between women to address themselves).
Now the recipe for a "Croque-Güey"
Ingredients:
2 tortillas (flour or corn)
1 to 2 slices of ham (turkey or regular)
2 to 3 slices (pieces) of cheese (Oaxaca, Mozzarella or Gouda)
1 egg
(Mexican salsa -green, red or "pico de gallo" may be used to give an extra flavor)
The "Croque-Güey"
Preparation:
Use a frying pan or a "comal" on medium flame and place the tortillas, make sure they get a little bit hard (golden brown) in both sides and take them out without ever folding the tortilla.
Place one beneath and on top place one slice of cheese, ham, another slice of cheese and ham on top and cover with the other golden toasted tortilla. On Top of everything place the last slice of cheese.
Note:
Before the last slice of cheese on top of everything you can use the "Salsa" and pour it on top of the "Sincronizada" (which is what we've got before we place the last slice of cheese) and then place the cheese on top.
That's the "Croque-Güey"
Now to "Croque-Wey":
To prepare the "Croque-Wey" just be sure to place a fried egg on top of everything (even the last slice of cheese).
To cook eggs in a frying pan, you need little more than oil. Fried eggs can be done in any of the following ways:
* Sunny-side up: cooked on one side only; the top part, containing the yellow, usually stays slightly liquid.
* Basted: basically a sunny-side up in which oil is poured over the top rather than at the bottom of the pan.
* Steam-basted: a variation of basted in which water is added to produce steam.
* Over-easy: cooked on one side and then turned over for only a few seconds.
* Over-hard: cooked on one side and then turned over until both sides are evenly cooked.
(you can avoid frying with a very good Teflon pan).
Done!
Très bien! Chido Wey! Very good!
Hope this is a good brunch menu or dinner or whatever for your diet.
Bon Apetit! Güey/Wey
Wednesday, December 17, 2008
Careful with Internet Explorer (IE)
Microsoft called an emergency on Internet Explorer, use another browser while fix is ready:
http://www.milenio.com/node/133272
best!
http://www.milenio.com/node/133272
best!
Tuesday, December 16, 2008
Sunday, December 7, 2008
Testing blogger mail posting
So as the BlackBerrying, YouTubing, Twittering, and Facebooking have
taken me over, I still have the need to communicate. Therefore here's
a test of username.selectedkeyword@blogger.com let's see.
taken me over, I still have the need to communicate. Therefore here's
a test of username.selectedkeyword@blogger.com let's see.
--
Sent from my mobile device
Friday, November 28, 2008
Nordstrom with Bruce Willis
Friday, Nordstrom, a 20 min. line waiting to pay for a Adidas Sports Bag...
Having the song of:
"LET IT SNOW! LET IT SNOW! LET IT SNOW!"
By Sammy Cahn and Jule Styne
Performed by Vaughn Monroe
Courtesy of MCA Records
$0.99 iTunes Store
makes me think that Bruce is next to me making the line go faster
Adidas Sports Bag: $35 USD
dressed up as in Die Hard...
Priceless!!!
Having the song of:
"LET IT SNOW! LET IT SNOW! LET IT SNOW!"
By Sammy Cahn and Jule Styne
Performed by Vaughn Monroe
Courtesy of MCA Records
$0.99 iTunes Store
makes me think that Bruce is next to me making the line go faster
Adidas Sports Bag: $35 USD
dressed up as in Die Hard...
Priceless!!!
Wednesday, November 5, 2008
Empower them.
"This victory alone is not the change we seek – it is only the chance for us to make that change. And that cannot happen if we go back to the way things were. It cannot happen without you." B. O. 44th President of the U. S.
Thursday, September 18, 2008
Micro-InterACTTIONS
Micro-Interactions in a 2.0 World (v2)
From: darmano, 2 months ago
“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
SlideShare Link
Monday, August 18, 2008
When online ROI doesn't work because we don't want it to!
How much traffic does a retail store has?
Let's say for a minute that 300 K a month, from that let's state that from those offline store visitors 175 K use the Internet. From those Internet users 50K buy online. Now the buying experience: If you search for let's say a TV they have in stock in store, that product doesn't appear online because a) They don't have the proper Ad Campaign in Search Engines sending the customer directly to the product-ad to cart url, b) Their internal site search is not properly set up so you search inside and it doesn't appear, and c) They are not investing enough on that, because "it doesn't work". Does anyone follows me on this one? How is it that "we are making it work" if there is not enough interest, vision and commitment to make that "vicious circle" die? It's worst than having a relationship problem, at least when lets say "she" places that small "detonator" in your head and she has the power to activate, you keep the keyword inside your head and then, she makes it explode without you noticing , and you react. But here we are under a "not in a relationship", "no interest to be in one" and "not even listening to the maybe possible partner" situation. Who can help? Who will lead to action conversions and real online sales success under optimization of ROI against advertising spending? Case: we invest 200, then we get the first 15 days of campaign results! (let me know when to stop against other media), and see that we need to optimize. Then first we shouldn't cut budgets (it's like killing your rats in the middle of a medical experiment). We should keep budgets and optimize according to results and conversions. We have to find where the funnel and our technology is lacking of strength (yes probably more dedication and investment) but less that 48 hrs. of full personnel working. Then we keep things running and we optimize again; more tweaks, and then we review and optimize and make some little tweaks. Do you see we are making the snowball smaller instead of bigger? Trust me, I'm talking about months to get an effective, breathtaking ROI. Meanwhile "billboard campaigns" are still up, just because we think they sell (they increase the value of a brand, but then we get that we want to sell the products the Brand sells to increase the shareholders and stakeholders motivation, not in how much our brand value states now, to be honest we need to sell a lot to become Nike, or Apple, or Microsoft, or GE, or Coke); but billboards stay; so do we know how much they DO sell.
I can listen for reasons not to do online, I can appreciate and learn from those experiences, but once I tell you I can measure... Why is that not enough if you are using what "the media scorer" tells you and they talk on what the "measured" pays them? People of Mexico, from Latin America, interactive specialists, marketers: I urge you to find the proper tools, think the best mid-long term investment and commit to it, not to JUST keeping your job, both are friends and even better good decisions get you to higher levels in organizational breakthroughs. Big countries are "cutting" budgets, while we are "killing" opportunities to grow!
To close this post I would like to tell the story of a great person, father and businessmen that saw in computers, peers and structure the opportunity, in Mexico. While accountants were still using pencil and huge sheets, in the 1980´s!!! He focused on effectiveness, he focused on client satisfaction, he worked hard and made the "stubborn mind" (not to criticize but to emphasize his idea) of the Firm Associates believe on computing for accountancy. Now he is the local CEO of a great firm, and that's because he believed on change, he became the factor of change with meetings, time self learning, showing, explaining to peers and managers why the idea worked. Testing it on himself, believing by knowing it would bring him to where he wanted to be. Now here we are not even knowing how to count without a spreadsheet, a macro or maybe even a suited up program -less than 30 years later-! (HPreBD Mr. S).
Let me know if you think I can help with what I know.
CPG'rs i.e. P&G, Unilever, Pharmaceuticals, Coke, Pepsi, etc: plz visit: http://adage.com/digital/article?article_id=130353
Thanks for reading and commenting!
Let's say for a minute that 300 K a month, from that let's state that from those offline store visitors 175 K use the Internet. From those Internet users 50K buy online. Now the buying experience: If you search for let's say a TV they have in stock in store, that product doesn't appear online because a) They don't have the proper Ad Campaign in Search Engines sending the customer directly to the product-ad to cart url, b) Their internal site search is not properly set up so you search inside and it doesn't appear, and c) They are not investing enough on that, because "it doesn't work". Does anyone follows me on this one? How is it that "we are making it work" if there is not enough interest, vision and commitment to make that "vicious circle" die? It's worst than having a relationship problem, at least when lets say "she" places that small "detonator" in your head and she has the power to activate, you keep the keyword inside your head and then, she makes it explode without you noticing , and you react. But here we are under a "not in a relationship", "no interest to be in one" and "not even listening to the maybe possible partner" situation. Who can help? Who will lead to action conversions and real online sales success under optimization of ROI against advertising spending? Case: we invest 200, then we get the first 15 days of campaign results! (let me know when to stop against other media), and see that we need to optimize. Then first we shouldn't cut budgets (it's like killing your rats in the middle of a medical experiment). We should keep budgets and optimize according to results and conversions. We have to find where the funnel and our technology is lacking of strength (yes probably more dedication and investment) but less that 48 hrs. of full personnel working. Then we keep things running and we optimize again; more tweaks, and then we review and optimize and make some little tweaks. Do you see we are making the snowball smaller instead of bigger? Trust me, I'm talking about months to get an effective, breathtaking ROI. Meanwhile "billboard campaigns" are still up, just because we think they sell (they increase the value of a brand, but then we get that we want to sell the products the Brand sells to increase the shareholders and stakeholders motivation, not in how much our brand value states now, to be honest we need to sell a lot to become Nike, or Apple, or Microsoft, or GE, or Coke); but billboards stay; so do we know how much they DO sell.
I can listen for reasons not to do online, I can appreciate and learn from those experiences, but once I tell you I can measure... Why is that not enough if you are using what "the media scorer" tells you and they talk on what the "measured" pays them? People of Mexico, from Latin America, interactive specialists, marketers: I urge you to find the proper tools, think the best mid-long term investment and commit to it, not to JUST keeping your job, both are friends and even better good decisions get you to higher levels in organizational breakthroughs. Big countries are "cutting" budgets, while we are "killing" opportunities to grow!
To close this post I would like to tell the story of a great person, father and businessmen that saw in computers, peers and structure the opportunity, in Mexico. While accountants were still using pencil and huge sheets, in the 1980´s!!! He focused on effectiveness, he focused on client satisfaction, he worked hard and made the "stubborn mind" (not to criticize but to emphasize his idea) of the Firm Associates believe on computing for accountancy. Now he is the local CEO of a great firm, and that's because he believed on change, he became the factor of change with meetings, time self learning, showing, explaining to peers and managers why the idea worked. Testing it on himself, believing by knowing it would bring him to where he wanted to be. Now here we are not even knowing how to count without a spreadsheet, a macro or maybe even a suited up program -less than 30 years later-! (HPreBD Mr. S).
Let me know if you think I can help with what I know.CPG'rs i.e. P&G, Unilever, Pharmaceuticals, Coke, Pepsi, etc: plz visit: http://adage.com/digital/article?article_id=130353
Thanks for reading and commenting!
Wednesday, July 30, 2008
He topado con Sanidad, y ahora no la exlotaré, coexistiré...
Es guapa Sandiad... tiene 25, todavía le cambian el color de ojos, pero siempre estan vivos. Vive tranquila , aunque expectante de sus logros. Aprecia la vida y los sueños. Camina sola por las calles sabiéndose segura de si misma y de su entorno. Es clara y no escatima en lo que para ella es verdaderamente importante, sus vidas, sus sueños, sus formas éticas de alcanzar el fruto permitido y ansiado por muchos.
Linda ella.
Linda ella.
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